Dead On Tools Locks In Multi-Race Primary Partnership Campaign with Sam Hunt Racing and Harrison Burton

MOORESVILLE, N.C. (December 15, 2025) - Sam Hunt Racing (SHR) announces today that the organization will partner with Dead On Tools, one of the world’s fastest-growing tool and work gear brands, throughout the 2026 NASCAR O’Reilly Auto Parts (NOAPS) season. Dead On Tools will serve as a primary partner aboard Harrison Burton’s No. 24 GR Supra for 12 races starting in the NOAPS season opener at Daytona International Speedway on February 14. 

“I am beyond proud to have Dead On Tools join the Sam Hunt Racing in 2026,” said Sam Hunt, Owner of Sam Hunt Racing. “From my first conversation with their leadership, I knew there was a ton of symmetry with what our respective teams are trying to accomplish, and how we go about doing so. They do things the right way and work extremely hard to put out their fantastic line of products. I have no doubts that we will successfully grow together, while creating great memories along the way.”  

Dead On Tools began its journey as a NASCAR partner in 2020, beginning as a race sponsor. From there, the hardware brand continued to expand its footprint in the NASCAR industry, putting itself front and center to fans amongst other hardware industry titans in the industry. In 2025, Dead On Tools created a relationship with driver Harrison Burton, who is returning to the NOAPS but joining Sam Hunt Racing to pilot the No. 24 GR Supra full-time. Dead On Tools, following a successful year on and off-track with Harrison, are pleased to continue its relationship with Burton and to join the Sam Hunt Racing family. 

“Everyone at Dead On Tools is thrilled to be able to continue to grow our partnership with Harrison. To be with a team like Sam Hunt Racing, we know the #24 will be in great hands and are excited for a terrific 2026 season,” said Joseph Ardell, Marketing Manager for Dead On Tools. 

Dead On Tools Primary Race Schedule:  

2/14 - Daytona International Speedway 

3/28 - Martinsville Speedway 

4/11 - Bristol Motor Speedway 

5/23 - Charlotte Motor Speedway 

6/27 - Sonoma Raceway 

7/11 - EchoPark Speedway (ATL) 

7/25 - Indianapolis Motor Speedway 

9/5 - Darlington Raceway 

9/12 - World Wide Technology Raceway (STL) 

10/3 - Las Vegas Motor Speedway 

10/24 - Talladega Superspeedway

11/7 - Homestead-Miami Speedway 

Additional information regarding SHR’s No. 24 team partnership lineup will be provided at a later time.